“This photo went viral with the tag ‘average American women.’ What do you notice?”

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“Beauty standards are evolving, heavily influenced by social media where women proudly showcase their natural beauty in all shapes and sizes. A recent study published in the International Journal of Fashion Design, Technology, and Education highlights this shift, showing that the average American woman now wears a size 16 or 18, up from a size 14 in recent years.”

 

“Analysis of data from over 5,500 American women revealed that the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades. Susan Dunn, one of the lead experts of the study, emphasizes the importance of these findings: ‘Understanding the average size can significantly influence women’s self-image.'”

“Dunn and her co-author Deborah Christel are calling on the fashion industry to adapt to these changes. ‘These women are here to stay, and they deserve clothing that fits them,’ Dunn explains.”

“The message is clear: clothing designers need to update their sizing standards to accurately reflect the true shape and size of the modern American woman.”

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